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Three Ways to Market Your Small Business Online in the Fall

by Shannon Huppin on October 5, 2016

Three Ways to Market Your Small Business in the Fall - Divahound

Fall is here, and many small business owners are either coming off of their busy season or ramping up for holiday season. It’s easy to fall (no pun intended) into a rut when it comes to crafting posts for your social media marketing campaigns. We are creatures of habit, and if you find that all your copy begins to sound the same, it’s time to mix it up a bit! A new season is a great reason to shake up the way you’re marketing to your customers online. Use these three marketing ideas to create content for your small business social media channels any time of year!

Look Back

Aside from the popular hashtags “Throwback Thursday” (#tbt) and “Flashback Friday” (#fbf), taking a look at where you’ve come from can produce some fun content for your social channels. Customers love to see the history of a company and are interested in learning more about its founders or the story that started it all. Some ideas for reliving the past:

  • Create a picture collage of a photo of each year you’ve been in business. It will be fun to see how your company and staff have changed over the years.
  • Post about a recent event. Even if your big charity auction was just a month ago, posting photos from the event can recreate some of the excitement. Invite guests to share their photos from an event too to encourage engagement.
  • A “back in the day” photo from the very beginning of your business – or even before it was an official business – will show people how committed you are to creating a great product.

Live in the Moment

There’s no time like the present! Taking a quick moment to show your fans and followers what’s happening NOW is a fun way to keep people interested in your brand. This is also a great place to pop up in a live stream video format.

  • Announce a new product or service in a live video broadcast. Interact with fans in real time and see their comments and suggestions.
  • Snap a quick pic of your staff packing product up for shipping or of a team heading out to perform a service.

Plan Ahead

Tell your audience about things that are coming down the pipeline later in the year or the not-so-distant future. Social media can also be a good way to test out products or proposed changes to beloved items and can provide you with an engaged focus group.

  • Create buzz around an upcoming product launch or sale by telling your fans about it online. Then do a “countdown” until the big day!
  • Prepare a holiday gift list or a “must have” item list for gifting ideas.
  • Tell your fans and followers about a fun product giveaway to happen soon. Tell them to invite their friends to increase your reach!

These three social content idea templates can be used any time of year for any small business. Contact Divahound for more tips on creating engaging content that effectively reaches your customers!

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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