video marketing

Six Video Ideas for your Small Business in Q4 2017

by Shannon Huppin on November 1, 2017

We’ve already reached the home stretch of the year: quarter four! While it feels like the time has flown by, there’s a lot that can still be accomplished this year. With the busiest shopping season still upon us, small businesses can cash in using social media, and video in particular. Here are some ideas for […]

7 Live Streaming Best Practices for Effective Videos

by Shannon Huppin on October 4, 2017

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats: People watch live videos three times longer than other videos. Users are ten times more likely to comment on a live video than on other videos or posts. Video of a live event significantly increases brand favorability. Are […]

Ten Topic Ideas To Live Stream in the New Year

by Shannon Huppin on January 18, 2017

Happy new year, small business owners! While 2016 was a real nail biter, the beauty of a new year is the sense of a fresh start. If your small business was to try only one new way to market your business in the digital space this year, consider live streaming video. This technology is going […]

Small Businesses: How to Stream Using Facebook Live

by Shannon Huppin on August 17, 2016

Social media allows small businesses to interact with their audiences in real time, and live video makes that connection even stronger. Internet users watch hundreds of millions of hours of video every day on YouTube alone. If you’ve been wondering how Facebook Live works or if it could be a good marketing tactic for your […]

Live Streaming Video: Right For Your Small Business?

by Shannon Huppin on June 15, 2016

The video arena of digital marketing has seen explosive growth in the last year. People are craving more intimate and interactive experiences, and videos help them feel a part of something bigger. If you’re wondering how and why you should incorporate video into your marketing strategy, click here to read more on the Divahound blog.  […]

Video is on the rise in the social media game. More than half of the people online (55%) spend time watching videos online every day. The number of video posts per person on Facebook has increased 75% in just a year, with more than 1 billion videos viewed on the platform daily. A classic case […]

With new video apps popping up all the time and social media giants like Facebook adding its own video uploading service, it’s hard to ignore the trend. In 2014, the average mobile user spent 40 minutes watching videos on YouTube per session, and more than 6 billion hours of video are uploaded each month. Starting […]

YouTube has more than a billion users! And those users are watching hundreds of millions of hours of video every day. Want to get in on the action? These tips will help you save time and get your video in front of the eyes that matter to your business. Planning Is Key One of the […]

4 Social Video Platforms to Watch

by Shannon Huppin on April 29, 2015

Does your small business have really dynamic, visual product? Is your team lots of fun? There are a number of reasons to tip your toe into the video realm of social media, but how do you know where to post your stuff? Our first recommendation is, of course, to go where your customers are. But […]

We’ve seen quite a bit of research recently demonstrating the value of using video content in your social media activity. It makes a lot of sense that the richer or more valuable you can make your small business’s content (from a user perspective), the more likely that you will see an increased level of engagement. […]