social media strategy

Instagram Stories – Tips and Ideas for Small Businesses

by Shannon Huppin on February 22, 2017

If your target consumer audience uses Instagram, it could be time for your small business to begin using Instagram Stories to engage with them. Instagram users are loyal and get lots of purchasing ideas from the platform. They also love seeing their favorite celebrities and influencers update their accounts and are interested in what their […]

Ten Topic Ideas To Live Stream in the New Year

by Shannon Huppin on January 18, 2017

Happy new year, small business owners! While 2016 was a real nail biter, the beauty of a new year is the sense of a fresh start. If your small business was to try only one new way to market your business in the digital space this year, consider live streaming video. This technology is going […]

With very little of 2016 left, plans for next year should be shaping up quickly. Even though your social media editorial calendar should align with your sales goals and overall themes for the year, sometimes it’s hard to keep coming up with what to post on social media channels. In case you need a little […]

7 Thanksgiving Social Post Ideas for your Small Business

by Shannon Huppin on November 9, 2016

Thanksgiving is very nearly here, and brands are already vying for consumers’ holiday attention (and dollars). Knowing how to effectively position your small business throughout the holidays can be tricky, but we’re here to help you through Thanksgiving. Social media posting for holidays can seem trivial, but there are ways to engage with your audience […]

Holiday Marketing Ideas for Your Small Business

by Shannon Huppin on October 26, 2016

If it’s hard to believe that Q4 is already here, we’re here to help. It’s not too soon to start thinking about how you want to market your small business for the holiday season. Determine Seasonal Goals No matter what you want to achieve this holiday season, having some goals will help you remember the […]

7 Halloween Social Post Ideas for Your Small Business

by Shannon Huppin on October 12, 2016

With the spookiest holiday just weeks away, lots of people are looking for ways to incorporate Halloween thrills and chills into their marketing efforts. Holidays are a great way to engage with your audience, as well as piggybacking on trending topics. Even if your small business isn’t specifically Halloween-related, you can get in on the […]

Fall is here, and many small business owners are either coming off of their busy season or ramping up for holiday season. It’s easy to fall (no pun intended) into a rut when it comes to crafting posts for your social media marketing campaigns. We are creatures of habit, and if you find that all […]

Small Businesses: Make Every Customer a VIP!

by Shannon Huppin on September 28, 2016

Our pets make learning about life so much easier. Everything in their world is simple! It’s we humans that complicate things. This is Lucky, one of our beloved greyhounds. She is staring at this nearly empty peanut butter jar like it’s the most important thing in her world (only because it is). How does this […]

Small Businesses: How to Stream Using Facebook Live

by Shannon Huppin on August 17, 2016

Social media allows small businesses to interact with their audiences in real time, and live video makes that connection even stronger. Internet users watch hundreds of millions of hours of video every day on YouTube alone. If you’ve been wondering how Facebook Live works or if it could be a good marketing tactic for your […]

Ten Social Media Post Ideas for Consignment Shops

by Shannon Huppin on August 10, 2016

Small business owners know the value of creating lasting relationships with clients and their community. As a clothing resale or consignment shop, you have two main audiences. Those people that are bringing items to sell to you that have meant something to them, and those that are shopping at your store for quality, gently-used items. […]