social media strategy

Twitter has always been about brevity. Until now. Since its inception in 2006, the social media platform has only allowed messages that were 140 characters in length. In late 2017, Twitter bucked tradition and doubled the limit to allow 280 characters. This expansion made some users mad (wasn’t the whole point of Twitter was that […]

Five Ways to be Effective Using Social Media in 2018

by Shannon Huppin on January 10, 2018

Another year has come to a close, and now it a great time to both look back and aspire to a better new year. When it comes to social media marketing for your small business, it’s easy to feel like keeping up with the fast-paced changes is impossible. But here’s the good news: you CAN […]

Five Easy Holiday Marketing Ideas For Food Trucks

by Shannon Huppin on December 13, 2017

Food trucks typically know how to “do” social media. But it’s easy to let marketing go by the wayside, especially during busy times of year (i.e. the holidays). Another challenge for food trucks in colder months is just that – the cold! People are less likely to stand outside to wait for their food if […]

Social Media Calendar 2018 Planning – It’s Time to Start!

by Shannon Huppin on November 15, 2017

Sure, there is plenty of 2017 left. But there’s never been a more perfect time to get a kick start on next year’s social media calendar. By having a plan set in place well before the new year, there’s no mad scramble to get something less than spectacular in place, and you’ll be better prepared […]

Ten Social Media Post Ideas for Fall

by Shannon Huppin on October 18, 2017

Believe it or not, the first day of fall is already behind us! The year is flying by, but with the holiday shopping season coming up very soon, Q4 is a booming time for lots of small businesses. If you’re already planning your social media calendar for 2018, good for you! If you’re focused more […]

7 Live Streaming Best Practices for Effective Videos

by Shannon Huppin on October 4, 2017

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats: People watch live videos three times longer than other videos. Users are ten times more likely to comment on a live video than on other videos or posts. Video of a live event significantly increases brand favorability. Are […]

Just because your business is small, doesn’t mean your task list is small! You have the full responsibility of running the business in your hands, and that means a lot of tasks on your plate. If there’s one thing that can make or break your business, it’s a good relationship with your customers. But responding […]

Ten Ways to Expand Your Email Marketing List

by Shannon Huppin on June 28, 2017

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually […]

Four Tips for Taking Fantastic Instagram Photos

by Shannon Huppin on April 19, 2017

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These tips are for you and your team to learn […]

Late in 2016, LinkedIn made some major changes to the way company pages are displayed and utilized by users. The cleaner, more minimalistic look and feel of the pages makes information easier to find and read. The new page look also gives people a clearer picture into how your small business began, how it’s run […]