social media management strategy

How – and WHY – to Create Evergreen Content

by Shannon Huppin on September 6, 2017

One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an […]

Just because your business is small, doesn’t mean your task list is small! You have the full responsibility of running the business in your hands, and that means a lot of tasks on your plate. If there’s one thing that can make or break your business, it’s a good relationship with your customers. But responding […]

Looking for Some Social Media Contest Ideas?

by Shannon Huppin on July 26, 2017

There are a lot of ways to market your small business via social media. And when we say a lot, we mean A LOT. Whether you’re posting about your latest product or giving social media followers a behind-the-scenes look at your production process, there are innumerable options for posts. One way to get your customers […]

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Engagement Plain and simple, a piece of online content […]

Four Ways to Recycle or Repurpose Your Content

by Shannon Huppin on June 14, 2017

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Firstly, you should have an established editorial or publishing calendar […]

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]

Ten Topic Ideas To Live Stream in the New Year

by Shannon Huppin on January 18, 2017

Happy new year, small business owners! While 2016 was a real nail biter, the beauty of a new year is the sense of a fresh start. If your small business was to try only one new way to market your business in the digital space this year, consider live streaming video. This technology is going […]

Whether you love it or hate it, social media is here to stay. In fact, it’s growing rapidly. The average American spends more than 37 minutes each day using social media. That is very valuable time, and businesses are clamoring to be in front of those consumer eyeballs. If you aren’t spending time positioning your […]

7 Thanksgiving Social Post Ideas for your Small Business

by Shannon Huppin on November 9, 2016

Thanksgiving is very nearly here, and brands are already vying for consumers’ holiday attention (and dollars). Knowing how to effectively position your small business throughout the holidays can be tricky, but we’re here to help you through Thanksgiving. Social media posting for holidays can seem trivial, but there are ways to engage with your audience […]

7 Halloween Social Post Ideas for Your Small Business

by Shannon Huppin on October 12, 2016

With the spookiest holiday just weeks away, lots of people are looking for ways to incorporate Halloween thrills and chills into their marketing efforts. Holidays are a great way to engage with your audience, as well as piggybacking on trending topics. Even if your small business isn’t specifically Halloween-related, you can get in on the […]