small business marketing

How – and WHY – to Create Evergreen Content

by Shannon Huppin on September 6, 2017

One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an […]

Just because your business is small, doesn’t mean your task list is small! You have the full responsibility of running the business in your hands, and that means a lot of tasks on your plate. If there’s one thing that can make or break your business, it’s a good relationship with your customers. But responding […]

Even (or rather, especially!) a small business should make sure that their social media efforts fit into their annual budget. And even if a small business is choosing to utilize social media as a more affordable marketing option, a budget can keep everyone on the same page and identify areas to improve. Here are three […]

Looking for Some Social Media Contest Ideas?

by Shannon Huppin on July 26, 2017

There are a lot of ways to market your small business via social media. And when we say a lot, we mean A LOT. Whether you’re posting about your latest product or giving social media followers a behind-the-scenes look at your production process, there are innumerable options for posts. One way to get your customers […]

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Engagement Plain and simple, a piece of online content […]

Four Ways to Recycle or Repurpose Your Content

by Shannon Huppin on June 14, 2017

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Firstly, you should have an established editorial or publishing calendar […]

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]

Social media is one of the most affordable ways to market your small business in 2017, and it’s tempting to think you can save a lot of cash by doing it yourself. The good news is, you absolutely can. The even better news is that you can make it successful by hiring someone you trust […]

Four Tips for Taking Fantastic Instagram Photos

by Shannon Huppin on April 19, 2017

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These tips are for you and your team to learn […]

Late in 2016, LinkedIn made some major changes to the way company pages are displayed and utilized by users. The cleaner, more minimalistic look and feel of the pages makes information easier to find and read. The new page look also gives people a clearer picture into how your small business began, how it’s run […]