local marketing small business

Social Media Calendar 2018 Planning – It’s Time to Start!

by Shannon Huppin on November 15, 2017

Sure, there is plenty of 2017 left. But there’s never been a more perfect time to get a kick start on next year’s social media calendar. By having a plan set in place well before the new year, there’s no mad scramble to get something less than spectacular in place, and you’ll be better prepared […]

Six Video Ideas for your Small Business in Q4 2017

by Shannon Huppin on November 1, 2017

We’ve already reached the home stretch of the year: quarter four! While it feels like the time has flown by, there’s a lot that can still be accomplished this year. With the busiest shopping season still upon us, small businesses can cash in using social media, and video in particular. Here are some ideas for […]

Ten Social Media Post Ideas for Fall

by Shannon Huppin on October 18, 2017

Believe it or not, the first day of fall is already behind us! The year is flying by, but with the holiday shopping season coming up very soon, Q4 is a booming time for lots of small businesses. If you’re already planning your social media calendar for 2018, good for you! If you’re focused more […]

7 Live Streaming Best Practices for Effective Videos

by Shannon Huppin on October 4, 2017

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats: People watch live videos three times longer than other videos. Users are ten times more likely to comment on a live video than on other videos or posts. Video of a live event significantly increases brand favorability. Are […]

Five Email Subscription Tools to Help Build Your Contact List

by Shannon Huppin on September 20, 2017

Building your contact list is one of the best ways to get your information in front of people who want to know more about your products and services. The email list is a really important selling tool, and there are lots of ways to capture those contacts. If you want some great ideas on how to […]

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Engagement Plain and simple, a piece of online content […]

Ten Ways to Expand Your Email Marketing List

by Shannon Huppin on June 28, 2017

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually […]

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]

Four Tips for Taking Fantastic Instagram Photos

by Shannon Huppin on April 19, 2017

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These tips are for you and your team to learn […]

Ten Spring Social Media Post Ideas

by Shannon Huppin on March 8, 2017

After the holidays, the new year and the rush of Valentine’s Day, your content generation imagination may be spent! But now is no time to let up! If you’ve created a solid social media plan for the year, you should already have your monthly sales and product launches worked into your calendar. Here are some […]