local marketing small business

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]

Four Tips for Taking Fantastic Instagram Photos

by Shannon Huppin on April 19, 2017

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These tips are for you and your team to learn […]

Ten Spring Social Media Post Ideas

by Shannon Huppin on March 8, 2017

After the holidays, the new year and the rush of Valentine’s Day, your content generation imagination may be spent! But now is no time to let up! If you’ve created a solid social media plan for the year, you should already have your monthly sales and product launches worked into your calendar. Here are some […]

Instagram Stories – Tips and Ideas for Small Businesses

by Shannon Huppin on February 22, 2017

If your target consumer audience uses Instagram, it could be time for your small business to begin using Instagram Stories to engage with them. Instagram users are loyal and get lots of purchasing ideas from the platform. They also love seeing their favorite celebrities and influencers update their accounts and are interested in what their […]

Ten Topic Ideas To Live Stream in the New Year

by Shannon Huppin on January 18, 2017

Happy new year, small business owners! While 2016 was a real nail biter, the beauty of a new year is the sense of a fresh start. If your small business was to try only one new way to market your business in the digital space this year, consider live streaming video. This technology is going […]

Just days into the new year, we have good news for you! Below are some small business New Year’s “resolutions” to help you create a marketing framework that will last all year. Planning is important, and with a few hours of focused time and these tips, you can start the new year in a solid […]

With very little of 2016 left, plans for next year should be shaping up quickly. Even though your social media editorial calendar should align with your sales goals and overall themes for the year, sometimes it’s hard to keep coming up with what to post on social media channels. In case you need a little […]

Whether you love it or hate it, social media is here to stay. In fact, it’s growing rapidly. The average American spends more than 37 minutes each day using social media. That is very valuable time, and businesses are clamoring to be in front of those consumer eyeballs. If you aren’t spending time positioning your […]

7 Thanksgiving Social Post Ideas for your Small Business

by Shannon Huppin on November 9, 2016

Thanksgiving is very nearly here, and brands are already vying for consumers’ holiday attention (and dollars). Knowing how to effectively position your small business throughout the holidays can be tricky, but we’re here to help you through Thanksgiving. Social media posting for holidays can seem trivial, but there are ways to engage with your audience […]

Holiday Marketing Ideas for Your Small Business

by Shannon Huppin on October 26, 2016

If it’s hard to believe that Q4 is already here, we’re here to help. It’s not too soon to start thinking about how you want to market your small business for the holiday season. Determine Seasonal Goals No matter what you want to achieve this holiday season, having some goals will help you remember the […]