local marketing small business

Five Email Subscription Tools to Help Build Your Contact List

by Shannon Huppin on September 20, 2017

Building your contact list is one of the best ways to get your information in front of people who want to know more about your products and services. The email list is a really important selling tool, and there are lots of ways to capture those contacts. If you want some great ideas on how to […]

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Engagement Plain and simple, a piece of online content […]

Ten Ways to Expand Your Email Marketing List

by Shannon Huppin on June 28, 2017

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually […]

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]

Four Tips for Taking Fantastic Instagram Photos

by Shannon Huppin on April 19, 2017

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These tips are for you and your team to learn […]

Ten Spring Social Media Post Ideas

by Shannon Huppin on March 8, 2017

After the holidays, the new year and the rush of Valentine’s Day, your content generation imagination may be spent! But now is no time to let up! If you’ve created a solid social media plan for the year, you should already have your monthly sales and product launches worked into your calendar. Here are some […]

Instagram Stories – Tips and Ideas for Small Businesses

by Shannon Huppin on February 22, 2017

If your target consumer audience uses Instagram, it could be time for your small business to begin using Instagram Stories to engage with them. Instagram users are loyal and get lots of purchasing ideas from the platform. They also love seeing their favorite celebrities and influencers update their accounts and are interested in what their […]

Ten Topic Ideas To Live Stream in the New Year

by Shannon Huppin on January 18, 2017

Happy new year, small business owners! While 2016 was a real nail biter, the beauty of a new year is the sense of a fresh start. If your small business was to try only one new way to market your business in the digital space this year, consider live streaming video. This technology is going […]

Just days into the new year, we have good news for you! Below are some small business New Year’s “resolutions” to help you create a marketing framework that will last all year. Planning is important, and with a few hours of focused time and these tips, you can start the new year in a solid […]

With very little of 2016 left, plans for next year should be shaping up quickly. Even though your social media editorial calendar should align with your sales goals and overall themes for the year, sometimes it’s hard to keep coming up with what to post on social media channels. In case you need a little […]