digital marketing

Six Video Ideas for your Small Business in Q4 2017

by Shannon Huppin on November 1, 2017

We’ve already reached the home stretch of the year: quarter four! While it feels like the time has flown by, there’s a lot that can still be accomplished this year. With the busiest shopping season still upon us, small businesses can cash in using social media, and video in particular. Here are some ideas for […]

7 Live Streaming Best Practices for Effective Videos

by Shannon Huppin on October 4, 2017

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats: People watch live videos three times longer than other videos. Users are ten times more likely to comment on a live video than on other videos or posts. Video of a live event significantly increases brand favorability. Are […]

How – and WHY – to Create Evergreen Content

by Shannon Huppin on September 6, 2017

One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an […]

Four Ways to Recycle or Repurpose Your Content

by Shannon Huppin on June 14, 2017

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Firstly, you should have an established editorial or publishing calendar […]

Social media is one of the most affordable ways to market your small business in 2017, and it’s tempting to think you can save a lot of cash by doing it yourself. The good news is, you absolutely can. The even better news is that you can make it successful by hiring someone you trust […]

Ten Topic Ideas To Live Stream in the New Year

by Shannon Huppin on January 18, 2017

Happy new year, small business owners! While 2016 was a real nail biter, the beauty of a new year is the sense of a fresh start. If your small business was to try only one new way to market your business in the digital space this year, consider live streaming video. This technology is going […]

Whether you love it or hate it, social media is here to stay. In fact, it’s growing rapidly. The average American spends more than 37 minutes each day using social media. That is very valuable time, and businesses are clamoring to be in front of those consumer eyeballs. If you aren’t spending time positioning your […]

Holiday Marketing Ideas for Your Small Business

by Shannon Huppin on October 26, 2016

If it’s hard to believe that Q4 is already here, we’re here to help. It’s not too soon to start thinking about how you want to market your small business for the holiday season. Determine Seasonal Goals No matter what you want to achieve this holiday season, having some goals will help you remember the […]

Fall is here, and many small business owners are either coming off of their busy season or ramping up for holiday season. It’s easy to fall (no pun intended) into a rut when it comes to crafting posts for your social media marketing campaigns. We are creatures of habit, and if you find that all […]

Small Businesses: Make Every Customer a VIP!

by Shannon Huppin on September 28, 2016

Our pets make learning about life so much easier. Everything in their world is simple! It’s we humans that complicate things. This is Lucky, one of our beloved greyhounds. She is staring at this nearly empty peanut butter jar like it’s the most important thing in her world (only because it is). How does this […]