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Small Businesses: How to Stream Using Facebook Live

by Shannon Huppin on August 17, 2016

Small Businesses: How to Stream Using Facebook Live - Divahound

Social media allows small businesses to interact with their audiences in real time, and live video makes that connection even stronger. Internet users watch hundreds of millions of hours of video every day on YouTube alone. If you’ve been wondering how Facebook Live works or if it could be a good marketing tactic for your small business, keep reading. This post will walk you through the basic steps of using Facebook Live, and offer tips for a successful broadcast.

  • Facebook live broadcasts can last up to 90 minutes, so make sure you say what you need to say in that time frame. If you have a specific plan for your live video, a short script or outline of talking points may help you stay on track.
  • When you’re ready to begin, tap or click “What’s on your mind?” at the top of your Facebook News Feed, where you would normally write a status update or post a photo. A drop-down menu is available to you, and this is where you select “Live Video”.
  • A text box allows you to add a short description of what you will be talking about, so that your audience knows what to expect. Keep this short and sweet, but make sure it entices people to join your live stream!
  • Next, click “Go Live”. You’ll get a three-second countdown, and you’re off to the races! You’ll know your video is broadcasting live by looking for a small red icon in the corner of your video. The word “LIVE” will also appear, and you’ll even see a number indicating the number of people who are watching the video at any given moment.
  • After you quit streaming live, the video you’ve created will be posted to your page so that others can view it at a later date.

Are you ready to go live? A good first step may be to look at what others in your industry are streaming live. Some other tips:

  • Tell people when you’ll be live. This will give your fans and followers a heads up to watch for your video.
  • Make sure you have a strong internet connection before going live. Nobody likes to watch a choppy video or wait for a buffering connection. I will turn off some viewers and may discourage people from watching any future live broadcasts.
  • Be ready to interact with commenters and followers in real time. They may ask questions or just want to say hello, so make sure you’re ready to chat!
  • Be sure to sign off when you’re done streaming live so that the broadcast doesn’t end too abruptly. Thank your viewers for tuning in, or maybe give them a heads up for when you’ll be going live next.

Divahound can help you create a plan for a successful Facebook Live broadcast. Whether you want to announce a new store opening or show off some new products, Facebook Live could be a great platform for your small business. Click here for more tips on live streaming video, and contact us today with questions about how we can help!


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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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