Social Media Marketing
Facebook – It seems like everyone is on Facebook these days. Indeed, research shows that nearly 1.2 billion people visit Facebook each month. We help you build a Facebook page, make sense of the technology, and immediately begin to take advantage of the growing excitement surrounding Facebook. Here you can demonstrate what your company does, communicate what makes you different, and build a following of “friends” that will in turn spread the word to their friends. Facebook also allows you to target online advertising by running ads that attract specific groups of users based on what information they include in their profiles.
Twitter – If you are not using Twitter to build a buzz about your business, you should be. Twitter is the fastest growing social media vehicle and currently has over 54 million hits each month. Users post short messages, known as “tweets,” and interact in an environment akin to a global party line. Now you can be a part of the discussion. We send out daily tips on using your products, informational links to related web pages, or targeted promotional offers to all of your followers. One company recently asked customers to tweet a “password” to receive free products and the company drew more than 17,000 followers as a result.
YouTube – YouTube is a video media site that has grown to rival traditional broadcast and cable TV in popularity. We help you create and post video clips that promote your business and demonstrate to the world the virtues of your products and services. Our videos won’t break your bank account, but we’re not afraid to get creative! After all, if your clip “goes viral” it can go a long way toward boosting your brand and improving your sales.
LinkedIn – If Facebook is like a backyard BBQ, then LinkedIn represents the proverbial office water cooler. We help you use LinkedIn to find and connect with influential people in your industry and reach out to professionals, customers, and consumer groups. Establishing yourself as an expert in your field or market can bring in a steady stream of business. Our LinkedIn support enables business owners to do just that.
Pinterest – Pinterest is a pin board-style photo-sharing website that is growing dramatically in popularity. Pinterest lets you create and manage theme-based image collections — groups of photos for special events, specific interests, and special hobbies. Users browse each other’s pin boards, “like” certain images and posts, and “re-pin” images to their own pin boards to share. With at least 10 million users and millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. We love Pinterest because it allows a great deal of self-expression, fosters online communities, and it is a great place to curate targeted and relevant images and information.
Instagram – An online photo-sharing, video-sharing and social networking platform, Instagram lets you share pictures and videos on a variety of other social networking sites such as Facebook and Twitter. The distinctive character of Instagram is a big part of what makes it popular; it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images. You can also record and share short videos (up to 15 seconds). With over 100 million active users currently, Instagram’s popularity is fueled by widespread availability for the iPhone and iPad, as well as for Android, Blackberry and most other mobile devices. In short, it’s great fun to use and a great way to bolster your social profile online.
Google+ – Google Plus is a social networking service that is owned and operated by Google, one of the largest Internet technology companies in the world today. As a social layer that enhances Google’s other popular online services like YouTube and Gmail, Google Plus is not only a social networking site but also a powerful authorship tool that associates web content directly with you as its owner/author. Roughly 300 million monthly users are active on Google Plus, making it the second-largest social networking site in the world (after Facebook). We love the concept of “circles” within Google Plus that allow users to group friends into discrete circles focused on special interests or relationships. And linkage to Google+ statistics is highly valuable for businesses and entrepreneurs.
QR Codes – Most people carry smart phones these days and QR codes are a revolutionary breakthrough in cross-media marketing. These small two-dimensional “quick response” bar codes are interpreted by the camera function to display information directly on the user’s phone. Just now catching on in the United States, QR codes are quite popular in Japan and Europe. The potential to use QR codes to reach new customers is growing, especially as the general marketplace becomes more mobile. We make sense of the technology and help you leverage the benefits of this cutting-edge small business social media tool.