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Looking for Some Social Media Contest Ideas?

by Shannon Huppin on July 26, 2017

Looking for Some Social Media Contest Ideas? - Divahound

There are a lot of ways to market your small business via social media. And when we say a lot, we mean A LOT. Whether you’re posting about your latest product or giving social media followers a behind-the-scenes look at your production process, there are innumerable options for posts. One way to get your customers engaged is to host an online contest. People love free stuff, and the chance to win something is exciting!

Instagram: Loop Giveaway

The larger the prize package, the better chance for high engagement. If you don’t have a huge budget to offer a big-ticket prize, partnering with like-minded organizations or local businesses that you work with can help you create a prize bundle that will inspire people to connect with your brand and your partners. Make sure to determine an order for the loop giveaway, take great photos of the prizes, and communicate instructions of the loop giveaway clearly. The first organization to post will instruct social followers to like the post, follow their Instagram account, and then link to the next partner in the giveaway by linking their account. To be entered to win, followers will need to link and follow all brands involved. This approach is mutually beneficial for all partners involved and increases your follower base for future marketing efforts.

Surprise Giveaway

One of the simplest and fastest ways to reward your social fans is to surprise one of them! Choosing a follower at random and thanking them for their loyalty by giving them a discount or a little freebie that they can claim. The better you take care of your social followers, the more likely they are to share your page with their friends and widen your potential customer circle.

Photo or Caption Contest

To encourage your fans and followers to get engaged with your contest, ask them to caption a funny photo or a new product advertisement. Or ask them to post a photo of them with your product. While this method can produce lots of engagement, sometimes it’s hard to get people to get involved. Make sure you communicate how great the prize is so that people want to submit their caption or photo. After a set amount of time, choose a winner and make a big deal of announcing it on your social pages.

Tips for Success

Running a successful contest doesn’t have to be super complicated, but there are some things to remember before jumping into the social contest pool:

  • Check Platform Rules
    • Each social platform has its own rules regarding contests and giveaways. Make sure – before you start your contest – that your giveaway is compliant with the platform’s rules, or you’ll risk getting your posts (or account) removed.
  • Under promise, over deliver
    • If you say you’re going to give a contest winner a free service, be sure to follow through. Don’t nickel and dime people or place too many restrictions on the prize, or it doesn’t feel as special.

Want expert advice on your content strategy or social media marketing ideas? Contact Divahound today!

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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