The video arena of digital marketing has seen explosive growth in the last year. People are craving more intimate and interactive experiences, and videos help them feel a part of something bigger. If you’re wondering how and why you should incorporate video into your marketing strategy, click here to read more on the Divahound blog. On the tail of the video trend is coming something that could potentially change the way people interact via social media: live streaming video. With apps like Meerkat and Periscope, live streaming is catching on. Facebook has introduced live streaming as well, and more and more people and brands are utilizing their service. But just because many brands are jumping on the bandwagon, how will you know if live streaming is right for your small business?
The Difference Between Video and Live Streaming
If you’re new to video, all the different terms and ways to produce content can be confusing. Here is the main difference: videos are pre-recorded, edited and distributed, while live-streaming videos are just that – live. Sometimes pre-recorded videos are better for your small business if you need time to perfect the look and feel of the production. The editing process can help you create a commercial-like video to promote your business and its products and services. A live-streaming video, on the other hand, is a more interactive experience. It gives you the opportunity to interact with your fans and followers in a personal way in real-time. Knowing which avenue to take when producing a video will help you make the best decisions for your brand.
Is Your Content Live-Streaming Worthy?
Just because many brands are starting to live stream video content doesn’t mean your small business should. It’s no fun to throw a party and have nobody show up, so make sure if you DO venture into the streaming arena that you let people know how, when and why to show up. Here are a few live video ideas that could be useful for your small business:
- Product launch announcements
- Franchisee meetings/conferences
- Live Q&A interviews with press or customers
- Product demos that show off great features and encourage sales
- Promote a previous post or blog that you’ve already created
- “Behind the scenes” tours of your offices, production facilities or conference events
Don’t Let The Live Stream Die
If you have a successful live video event, make sure to record it. That video can then be posted on YouTube or another video service and used at a later date. Having content to use later can make your life easier and also keep people engaged with your social pages. Showing them a previously-recorded live video can also get them excited for your next event.
Digital marketing is a big world and can be tough to navigate. You’ve taken a great first step by doing your research, and Divahound is here to help! Contact us today and let’s see how we can work together.
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