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Five Ways to be Effective Using Social Media in 2018

by Shannon Huppin on January 10, 2018

Five Ways to be Effective Using Social Media in 2018 - Divahound

Another year has come to a close, and now it a great time to both look back and aspire to a better new year. When it comes to social media marketing for your small business, it’s easy to feel like keeping up with the fast-paced changes is impossible. But here’s the good news: you CAN keep up. You can market your small business using tools and tricks of the hottest social media platforms and reach your target audience for less investment than more traditional advertising methods. And with an experienced guide like Divahound, your results can be even better! If you want to see just how effective social media marketing can be for you in 2018, read our tips below for making it a great year – then contact us with questions.

Look Back at 2017 Trends

It’s hard to know where you’re going if you haven’t learned from where you’ve been. Major social platforms and news sites put out trend reports often, so spend some time combing through some of the reputable information and gleaning tips for how you can improve your social posting in the new year. For example, the rise in popularity of short “stories” on apps like Instagram and Snapchat could continue to be influential to marketers in 2018. Watch how others in your industry are using these tools successfully and see what you can take away.

Learn Something New

It’s never too late to learn! And good marketers are always looking to improve their content, reach, and ROI. Make time to subscribe to some industry and marketing newsletters (that you’ll actually read!) and set aside a few minutes each day or week to read through them. Seeing what other companies are putting out in their newsletters may also give you ideas for your own! Once a quarter, plan to attend a conference, training or online webinar to see what else you can learn. Many online resources offer free courses that you can access later for when you want a refresh.

Invest in Video

Video is continuing to rise in popularity, and that means it will be worth it to do more in the new year. From short Instagram stories that entertain and educate your audience to longer “about us” videos for a dedicated YouTube channel, video is a sound investment in 2018. You can create these videos yourself or take the time to hire a professional company to help. If you choose this route, make sure to shoot more timeless, evergreen video content first to get the most for your budget.

Bonus tip: If you haven’t yet dipped your toe into the live streaming video pool, this is the time to do it! Watch some live videos on Facebook or Instagram for inspiration and get in on the action for your small business.

Put A Plan in Place

Your year will go significantly smoother with a solid marketing plan in place. Not only will it save you time in the long run, but you also won’t be at a loss for any post ideas. It’s not too late to create a great social media marketing plan, and Divahound can help.

Commit to A Great Year

Once you have your plan in place and the tools you need to succeed, commit to follow through on your plans. Whether it’s blogging once a week, hosting a quarterly Facebook Live event or simply checking your comments and mention notifications each day, putting in the effort to execute your plan will pay off.

Have a productive and prosperous new year! And if you need help managing social media for your small business, contact us today.

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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