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Five Email Subscription Tools to Help Build Your Contact List

by Shannon Huppin on September 20, 2017

Five Email Subscription Tools to Help Build Your Contact List - Divahound

Building your contact list is one of the best ways to get your information in front of people who want to know more about your products and services. The email list is a really important selling tool, and there are lots of ways to capture those contacts. If you want some great ideas on how to build your list, check out our blog post here.

One of the simplest ways to expand your email list is to grab attention right away when people visit your website and get them to sign up then and there. This can be done with a simple plugin for your WordPress site that integrates with your email provider. Here are five plugins that could garner powerful communicating power for your small business.

WP Subscribe

This free plugin – yes, free! – is a simple and easy way to create a homepage popup and grab emails from visitors. This plugin integrates with AWeber, Feedburner, and MailChimp, making it a seamless way of hands-off email list building. While the basic version is free, you can upgrade for only $27, and you’ll get more color options and different options for placement.

Pro Tip: Keep an eye on your opt-in rate. If you see it start to drop, it may indicate it’s time to change the look, location or copy of your popup.

Opt-In Monster

For a beautiful way to increase your email list without risking annoying your visitors with a popup. A well-placed sidebar can give site visitors a chance to look around at what you have to offer and then choose to opt-in to your email list at any time. Opt-In Monster offers both popup and sidebar options to capture as many emails as possible.

Bonus: With three different pricing tiers, you’ll get all the features you need and none that you don’t.

Popup Domination

If you want a simple popup plugin, go with the software that does ONLY that. With 24 design templates and integration with all major email marketing platforms, Popup Domination is a great tool for many small business owners for only $47.

Bonus: Use Popup Domination as a WordPress plugin OR as standalone software for other web platforms.


Sometimes having too many options can be overwhelming. Pippity simplifies the popup process so you don’t get bogged down in choosing the perfect color or font and can get to the real reason for the popup – growing your list. Starting at $49, Pippity will show popups to visitors after they’ve visited a certain number of pages or at the end of an article or content page, keeping people engaged.

Bonus: Pippity offers detailed analytics and integrates with 23 major different email providers making this seemingly simple software pretty dynamic.

Thrive Leads

For a robust list-building tool, Thrive Leads has nearly every opt-in feature you could ever want. Choose from a large list of templates, get extensive A/B split testing options and even offer two-step opt-in content. With a decent price point of $67, you get a year of support and all the upgrades for the lifetime of the software.

Pro Tip: Thrive Leads offers the ability to send current subscribers a particular link and everyone else to another place. Customized links are a terrific way to get eyeballs where you want them on your content.

Divahound can help you craft an email strategy and help you choose the best tools for your small business success. Contact us today and let us know how we can help!

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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