Shannon Huppin

Why Your Small Business Should Invest In Stock Photography

by Shannon Huppin on February 21, 2018

When it comes to garnering attention online, your first step is an eye-catching image. We’ve posted blogs before about why an engaging image will gain better reach for your content, but this post will help you figure out where and how to source great images. First things first, googling an image and simply using it […]

Twitter has always been about brevity. Until now. Since its inception in 2006, the social media platform has only allowed messages that were 140 characters in length. In late 2017, Twitter bucked tradition and doubled the limit to allow 280 characters. This expansion made some users mad (wasn’t the whole point of Twitter was that […]

Five Ways to be Effective Using Social Media in 2018

by Shannon Huppin on January 10, 2018

Another year has come to a close, and now it a great time to both look back and aspire to a better new year. When it comes to social media marketing for your small business, it’s easy to feel like keeping up with the fast-paced changes is impossible. But here’s the good news: you CAN […]

Five Easy Holiday Marketing Ideas For Food Trucks

by Shannon Huppin on December 13, 2017

Food trucks typically know how to “do” social media. But it’s easy to let marketing go by the wayside, especially during busy times of year (i.e. the holidays). Another challenge for food trucks in colder months is just that – the cold! People are less likely to stand outside to wait for their food if […]

In light of the recent hurricanes, earthquakes, and fires that wreaked havoc on our planet, having a plan in place for how to respond to such disasters via social channels is a good idea for all small businesses. From a local emergency to a national news-making event, communicating with your public during a disaster can […]

Social Media Calendar 2018 Planning – It’s Time to Start!

by Shannon Huppin on November 15, 2017

Sure, there is plenty of 2017 left. But there’s never been a more perfect time to get a kick start on next year’s social media calendar. By having a plan set in place well before the new year, there’s no mad scramble to get something less than spectacular in place, and you’ll be better prepared […]

Six Video Ideas for your Small Business in Q4 2017

by Shannon Huppin on November 1, 2017

We’ve already reached the home stretch of the year: quarter four! While it feels like the time has flown by, there’s a lot that can still be accomplished this year. With the busiest shopping season still upon us, small businesses can cash in using social media, and video in particular. Here are some ideas for […]

Ten Social Media Post Ideas for Fall

by Shannon Huppin on October 18, 2017

Believe it or not, the first day of fall is already behind us! The year is flying by, but with the holiday shopping season coming up very soon, Q4 is a booming time for lots of small businesses. If you’re already planning your social media calendar for 2018, good for you! If you’re focused more […]

7 Live Streaming Best Practices for Effective Videos

by Shannon Huppin on October 4, 2017

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats: People watch live videos three times longer than other videos. Users are ten times more likely to comment on a live video than on other videos or posts. Video of a live event significantly increases brand favorability. Are […]