Shannon Huppin

Five Email Subscription Tools to Help Build Your Contact List

by Shannon Huppin on September 20, 2017

Building your contact list is one of the best ways to get your information in front of people who want to know more about your products and services. The email list is a really important selling tool, and there are lots of ways to capture those contacts. If you want some great ideas on how to […]

How – and WHY – to Create Evergreen Content

by Shannon Huppin on September 6, 2017

One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an […]

Just because your business is small, doesn’t mean your task list is small! You have the full responsibility of running the business in your hands, and that means a lot of tasks on your plate. If there’s one thing that can make or break your business, it’s a good relationship with your customers. But responding […]

Even (or rather, especially!) a small business should make sure that their social media efforts fit into their annual budget. And even if a small business is choosing to utilize social media as a more affordable marketing option, a budget can keep everyone on the same page and identify areas to improve. Here are three […]

Looking for Some Social Media Contest Ideas?

by Shannon Huppin on July 26, 2017

There are a lot of ways to market your small business via social media. And when we say a lot, we mean A LOT. Whether you’re posting about your latest product or giving social media followers a behind-the-scenes look at your production process, there are innumerable options for posts. One way to get your customers […]

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Engagement Plain and simple, a piece of online content […]

Ten Ways to Expand Your Email Marketing List

by Shannon Huppin on June 28, 2017

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually […]

Four Ways to Recycle or Repurpose Your Content

by Shannon Huppin on June 14, 2017

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Firstly, you should have an established editorial or publishing calendar […]

Is A Messenger Bot Right For Your Small Business?

by Shannon Huppin on May 31, 2017

With all the tasks you have on your plate at a small business owner, one thing you may not have much time for is answering customer questions. Even if your business prides itself on providing excellent service, there are plenty of other concerns that take up the limited space of your very busy day. With […]

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]