Shannon Huppin

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Engagement Plain and simple, a piece of online content […]

Ten Ways to Expand Your Email Marketing List

by Shannon Huppin on June 28, 2017

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually […]

Four Ways to Recycle or Repurpose Your Content

by Shannon Huppin on June 14, 2017

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Firstly, you should have an established editorial or publishing calendar […]

Is A Messenger Bot Right For Your Small Business?

by Shannon Huppin on May 31, 2017

With all the tasks you have on your plate at a small business owner, one thing you may not have much time for is answering customer questions. Even if your business prides itself on providing excellent service, there are plenty of other concerns that take up the limited space of your very busy day. With […]

Small Businesses – How To Research Relevant Hashtags

by Shannon Huppin on May 17, 2017

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially […]

Social media is one of the most affordable ways to market your small business in 2017, and it’s tempting to think you can save a lot of cash by doing it yourself. The good news is, you absolutely can. The even better news is that you can make it successful by hiring someone you trust […]

Four Tips for Taking Fantastic Instagram Photos

by Shannon Huppin on April 19, 2017

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These tips are for you and your team to learn […]

Small business owners know how important it is to keep a customer once you have them. Building loyalty among a trusted group of clients is the best way to create the foundation for a successful business for years to come. Respond to Comments and Private Messages When people feel ignored, they aren’t inclined to continue […]

Late in 2016, LinkedIn made some major changes to the way company pages are displayed and utilized by users. The cleaner, more minimalistic look and feel of the pages makes information easier to find and read. The new page look also gives people a clearer picture into how your small business began, how it’s run […]

Ten Spring Social Media Post Ideas

by Shannon Huppin on March 8, 2017

After the holidays, the new year and the rush of Valentine’s Day, your content generation imagination may be spent! But now is no time to let up! If you’ve created a solid social media plan for the year, you should already have your monthly sales and product launches worked into your calendar. Here are some […]