Ask Amaya (FAQs)

What is social media?

Social media is an online environment comprised of various Internet tools that people use to publish, converse, and share content. These include blogs, websites, and social media forums like Facebook, Twitter, and LinkedIn (among others) where you might share personal or business information, photos, videos, and links to other sites and content. Traditional media (television and radio) is one-way… broadcaster to audience. But social media is called social media because it supports multiple two-way conversations, opt-in relationships with “friends,” and the development of an online presence with a potentially world wide reach.

Why is social media important?

Social media has become a part of daily life for many Internet users. Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by generating a network of “friends.” Social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post. Blogs and discussion forums are also powerful forms of social media that provide you with additional outlets to promote your business, encourage more visitors to come to your website, and bolster awareness of your brand online.

How do I decide which social media tools to use?

There are some great suggestions and a list of the most popular social media tools here. While there are many options to choose from, we recommend that the best approach to social media is a holistic approach. In other words, making the most of social media for your business means more than simply starting a Facebook page or opening a Twitter account. Building business benefit requires a thoughtful and dedicated plan to use multiple social media tools and leverage the combination of those efforts to drive traffic to your website, capture qualified leads, and convert those leads into paying customers.

What do you do with my social media sites?

We update and expand all of your existing online social network accounts with current information and status, and create new social media profiles on various other social media sites. We make sure that all the elements are in place to ensure that you get the most benefit from social media in terms of branding, search engine optimization, social media activity, tracking, and follow up. In short, Divahound can manage your online presence and will “tweet,” post or update your social media sites as needed to promote your business, activities, events and news.

How do I know if it is working and how quickly will I see results?

You will begin to see activity on your existing and/or newly created social media sites almost immediately. We measure initial results by the growing numbers of followers, friends and fans. We identify and refine your target audience, and diligently work to seek them out and “invite everyone to the party.” We’ll know our efforts are working as your online presence grows to become more and more “exclusive,” builds a database of qualified leads and potential customers, and extends the online relationship in ways that will convert those leads into paying customers.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of increasing the amount of visitors to your website by obtaining a high-ranking placement in online search results. Most Internet users do not click through pages and pages of search results so where your site ranks is important – the earlier (or higher on the page) and more frequently your site appears, the better. SEO considers how search engines work, what causes sites to be ranked higher than others, and what people search for most frequently online. A successful SEO strategy drives “organic traffic”; pages that appear because of their relevance to the search terms, as opposed to their being advertisements. Contact Divahound today.