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7 Live Streaming Best Practices for Effective Videos

by Shannon Huppin on October 4, 2017

7 Live Streaming Best Practices for Effective Videos - Divahound

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats:

Are you convinced? After you’ve determined that a video live stream (like on Facebook) is a good move for your small business, there are some best practices to keep in mind as you get started.


If you don’t tell people you’ll be live, you could be sitting around waiting for viewers to stumble upon your live stream video. Since counting on people to be in the right place at the right time isn’t a great way to gain customers, decide on a date, time and topic, and tell people when you’ll be going live and where they can tune in.

Experiment with Timing

After you’ve completed a few live stream videos, analyze your viewership. Did you have more viewers in the morning or evening? When were people most engaged? Use this data to help you determine when future live streams could be most beneficial to your message.

Say Hello (AND Goodbye)

Pretend you’re at a cocktail party and don’t know anyone. You’d have to introduce yourself, right? Once you hit the “go live” button, be sure to tell people who you are, what your business is and what you’ll be talking about. Then you can dive into your live stream plan. Don’t forget to wrap up the video with a neat little bow: a call to action and a meaningful signoff.


Viewers are there to see you do your thing, sure, but they also want to feel like part of the action. Intermittently reaching out to a viewer by name (“Hi Sandy, thanks for joining us!) can encourage likes, a longer viewing time and even spur some comment conversation. Use the live stream platform to find out more about what your viewers want, and tell them how your small business can be a solution for their lives.

Call to Action

Whatever you want people to do, be sure to ASK them to do it. Whether you want them to sign up for your webinar, join your email list or click on a link, they may not take action unless you specifically point out that there is an action to take.

Demo/Sneak Peek/ Announcement

A live stream is the perfect place to show people how your product works. If you’ve got a brand-new widget coming out, give them a sneak peek, show them how awesome it is, and then announce when it will be available to the public. You could even make your live stream viewers feel like “insiders” and give them a special discount promo code or do a giveaway during the video.

Stay Live Longer

Depending on which platform you’re using, there’s a good chance that a longer video will have a higher viewership and better call to action results. The more time you’re willing to spend creating the video and interacting with your viewers, the more likely it is that people will stick with you – and share the video afterward.

Need some ideas of what to stream? Check out our blog here, or drop us a line; we love to help!

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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