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Using Pinterest to Promote Your Small Business

by Shannon Huppin on June 25, 2014

Using Pinterest to Promote Your Small Business - Divahound

Nowadays, just about every small business has some level of a presence on social media. Given how the majority of consumers have Facebook, Twitter or Pinterest accounts, and given how they check these accounts repeatedly throughout the day, it only makes sense for small business owners to capitalize on the popularity of social media by working to engage with their customers where they like to spend time.

As a small business owner, you might already have a Facebook and Twitter account, and you may regularly connect with your customers. However, these aren’t the only ways to build connections and your company’s brand. Pinterest is another popular tool that can increase your company’s exposure and ultimately your profits.

How exactly can you benefit by creating boards on Pinterest? Here are some tips on how to use Pinterest to promote your small business:

1. Interact with other posters

Spend a few hours on Pinterest each week exploring other boards and re-pinning to your boards. This is not only a way to acquire useful advice and tips, it also increases the exposure of your small business brand. By re-pinning items submitted by other users, these individuals are likely to visit your board and re-pin your pins.

2. Think original

It’s okay to re-pin items posted by another user. However, you might increase your following faster with original pins. For example, if your small business has a blog, you might pin an original article related to your services, as well as pin pictures of your products.

3. Integrate with other social media sites

Rather than focus on one type of social media, take advantage of multiple platforms. You might share your Pinterest board on your company’s website and invite followers to check out your board, or you might “like” pins on your Facebook page to draw more attention (and ultimately, engagement).

With so many of your customers using social media today, it can be perilous to ignore. If you are not sure where to start with Pinterest, we can help. Contact Divahound today!

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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