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Tips on Using Pinterest for Business

by Shannon Huppin on September 11, 2013

Tips on Using Pinterest for Business (Part I) - Divahound

Do you love Pinterest but want to know how you might be able to use Pinterest for your small business? Let’s get started.

Want to Build a Following? Share Other People’s Content: Much like every other social media site, Pinterest is all about sharing your pins and other people’s as well. The whole point is to share. So don’t just stick to pinning your own pictures onto your boards, make sure you are sharing other people’s content as well. It’s in your best interest to search out and find other’s content and pictures that relate to your business and put those on your boards as well. This will go a long way in helping you to build your business’ brand following.

Unique Pictures Drive Traffic: Using Pinterest to get people to your website or your blog can be a great way to increase your traffic and page views. One of the best ways to do is by posting or “pinning” unique and original pictures. An examination of the “Popular section” on Pinterest shows that most of the popular images there are original content – and the most popular pictures are the ones that tend to be commented on and “repinned” the most times.

Increase Sales through Catalogs: Another fantastic way to display your products and drive traffic on Pinterest is to create catalogs. You can easily create these catalogs by pinning large numbers of pictures of your collection on a pin board. There is one big advantage to doing this. Because you can add pricing information to the pictures, you can narrow down the audience of people to your website to those who are really interested in buying the pinned product, as opposed to just “tire-kickers.”

Encourage Your Fans to “Market” for You: With respect to business this is what social media is all about – viral marketing. You want to create excitement about what you are doing with your followers, so that they, in turn will spread the word about your business. Since Pinterest gives you the option to permit others to contributors to your pin boards – you can select other people and let them pin pictures onto your pin boards as well. By entering into the cooperative relationship with others, you’ll be encouraging them to see your business in a positive light and get them to spread the word about your business.

Special Offers: To get attention and to keep people coming back, create unique images about your latest offer and pin it onto one of your pin boards. You can even have an exclusive pin board for Pinterest users only, on which you pin your latest and greatest offers. And remember free offers tend to get “re-pinned” much more often.

Need help using Pinterest for your small business? Contact Divahound today!



photo credit: Pink Sherbet Photography via photopin cc

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Shannon Huppin

Social Media Manager at Divahound, LLC
Building a Social Media Presence For Your Small Business. The Diva of Social Media. We're Ready to Play. Are You?
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